For many years retail in the UK beauty sector has been underepresented relative to North America. The success and growth of Sephora and Ulta, the recent slowdown in cosmetics aside, has been exceptional, and they have become the authority for beauty shoppers of all ages – 18.8m and 6.4m Instagram followers respectively point to the engagement they have achieved. The UK has been behind. While Selfridges/Harvey Nichols/Fenwicks have offered premium environments and Debenhams/House of Fraser have invested in front of store positioning, only Space NK has offered a more widespread retail offer across 70 stores but hasn't yet approached the heights of Sephora/Ulta. Harrods has spent a rumoured £200m on upgrading its Knightsbridge beauty hall but the announcement of two standalone beauty stores is an exciting new development. Can the globally acclaimed Harrods brand become synonymous with beauty?