Deal flow in the spirits industry is not likely to abate any time soon. Consumers are craving new drinking experiences and occasions. We’re seeing brands, existing and new, strive to piggyback nascent trends and generate growth through innovation. However, with ever-rising distribution costs, this becomes a challenge for even the strongest brands. In his latest article for Global Drinks Intel, our Global Head of Beverage, Ashley Rountree, explores recent trends in the spirits market, the value-drivers and key consolidators.
Innovation brings growth and the larger spirits groups are always looking for growth. And most of those same groups, when they are being honest, complain about their inability to develop new innovative brands in-house.