If we go back 10 years in the UK, people were consuming coffee in a very different way, there was more of an instant consumption habit. We’ve also seen a stark decline in the number of pubs, they’re shutting week by week, and we’ve seen a very significant increase in the number of coffee shops. Combined with that, the health-conscious and time-poor consumer wants to try that new natural product that they can have on-the-go.
Myself and Francesco Moccagatta, Managing Partner from our Italian team, discuss the increase in demand for coffee in my latest podcast.
You only need to go into your local supermarket to see that demand for iced coffee is on the rise. The number of products on the shelves has ballooned