Rubicon Global has just received a $50 million strategic investment from Mexican private equity fund Promecap to continue to expand in the U.S. market and eventually open operations in Mexico. The deal values Rubicon at more than $1 billion, according to Nate Morris, the company’s co-founder and CEO. Last year it generated more than $300 million in revenues but has yet to post a profit. 

The business is seen as a real disruptor due to its use of technology and is building traction with SME businesses and waste companies alike. Akin in many ways to a traditional waste broker, its ability to rapidly scale is seen to be its key differentiator and what has driven its value.