To be in China or not to be in China, that is the question. It is a shocking revelation for many consumers that animal testing is obligatory for all foreign cosmetics brands selling in China. However, with growth of 15% per annum, the Chinese cosmetics market is forecast to become the largest in the world by consumer spend very soon (Euromonitor). Can the major global beauty companies afford to miss out? It would appear not for now, although with significant consumer backlash and potentially serious damage to their precious brands. In the meantime, expect continued lobbying to the Chinese authorities until they relent.