Just because humans think the Atkins and Joe Wicks style diets are good for us doesn't mean they’re good for our pets. As the pet sector becomes increasingly humanised, we tend to push our own views of diet onto our pets. Fancy a treat? Have a choc drop. Want to lose weight? Cut the pet carbs.

However, a key piece of new research shows that high nutritional lines in many recognisable 'human' diet products may not be easily or safely digested by our pets. 

When it comes to pets, digestion is key – no one wants an unhappy dog with a grumbly tummy. Yet the industry is showing a lack of transparency that needs addressing.

Come on pet industry, help us out.