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Alex Silk

Principal at Catalyst Corporate Finance

London , United Kingdom

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Cutting out the (mad) middle-men. Can the agencies hold on?

The almost unthinkable has happened - markets have fallen out of love with advertising holding companies. For so long a darling of...

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Flat-pack outsourcing - the time value of millennial money

This is an interesting move by IKEA - by partnering with TaskRabbit it has effectively acquired a wider installation capability without...

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Consumer 3: Rise of the Marketing Machines

As consumers, how we are being sold to is changing rapidly, and like it or loathe it, science fiction is fast becoming reality. 

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