Today I’m at Europe’s first Beauty & Money summit meeting some of the most exciting, up and coming beauty brands in the UK including Pai Skincare, Boucleme and BYBI. We’re also hearing words of wisdom from some of the sector’s leading brands – how they have got to where they are today and how external investment and acquisitions have helped them achieve business objectives.
A few themes emerging from today so far:
- Sustainability – the new buzz word
- Efficacy and ownership of formulas for beauty products is key and differentiating
- A strong brand story and effective communication through influencers and social media helps to define a brand’s position in the consumer’s eyes and ultimately is a key driver of value.
From momentous transactions such as Estée Lauder’s acquisition of Too Faced, to a spell of minority investments in early-stage companies such as L Catterton’s investments in Kopari Beauty, VMG’s investment in Drunk Elephant and Main Post Partners’ investment in Milk Makeup, M&A activity in the beauty industry is thriving.