To be in China or not to be in China, that is the question. It is a shocking revelation for many consumers that animal testing is obligatory for all foreign cosmetics brands selling in China. However, with growth of 15% per annum, the Chinese cosmetics market is forecast to become the largest in the world by consumer spend very soon (Euromonitor). Can the major global beauty companies afford to miss out? It would appear not for now, although with significant consumer backlash and potentially serious damage to their precious brands. In the meantime, expect continued lobbying to the Chinese authorities until they relent.
Beauty brand Nars has had to explain itself to shoppers after it introduced animal testing in China on its make-up.After a wave of criticism, Nars shared an Instagram post where it explained that although the company was against animal testing, it was necessary for them to be able to start selling its products in China this month."We want you to know that we hear you," Nars said in a statement to fans."The global elimination of animal testing needs to happen.""We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China."