What a success the UK food and drink industry is making of exporting our great products and British brand. It's no surprise to me the exhibitors have full Department of International Trade and Defra backing and, in fact, I've never witnessed such a positive, joined-up approach.
For me, the secret lies in two things. Firstly, our ability to innovate and to be entrepreneurial in the food and drink sector. Be it flavoured popcorn to Asia, organic low sugar drinks to Germany or healthy kids snacks globally, we are great exporters of creativity. And secondly, the value of the British brand. It speaks of quality, heritage and just something special.
So well done if you exhibited at this year's IFE in London – you impressed me.
The UK has been announced partner country at the International Food and Drink Event (IFE) 2017 trade show for the first time. As partner country, the 708 UK exhibitors at the show have full government backing, and the Department for International Trade (DIT) and Department for Environment, Food & Rural Affairs (Defra) will champion the UK’s food and drink at the event alongside more than 60 other exhibiting countries. The UK will have the opportunity to showcase its food and drink to more than 29,000 of the world’s leading food buyers, producers and investors attending the show 19-22 March at ExCeL London, which is organised by Fresh Montgomery.