As consumers, how we are being sold to is changing rapidly, and like it or loathe it, science fiction is fast becoming reality.
Thankfully, I don't think that any of us have yet been asked for either our boots, our clothes or our motorcycles by a cyborg-Schwarzenegger, but our daily interactions are influenced by Artificial Intelligence (AI), perhaps, more than we realise.
In this excellent whitepaper, US marketing automation firm, Emarsys, explains how the marketing industry is benefiting from AI through individualising customer targeting.
Intelligent use of big data is yielding big returns, and what was once considered an out-of-reach, futuristic phenomenon is now accessible to firms without bottomless marketing budgets.
Big data enables firms to work smarter, not harder, saving them money in the process.
Hasta la vista, mailshot.
Marketers have an abundance of data, but not enough time to make the best use of it. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations.