Autonomous road vehicles are still, by enlarge, a far off futuristic theme. Although advance driver aids – lane detection, radar assisted cruise control, self-park and so on – are becoming more common place, truly navigated self-drive feels a long way off to most road users, despite the technology already being available.
However, when Apple enters the political arena on self-drive systems, the reality for the wider public moves one step closer.
Self-drive is at the pinnacle of automotive technology and one day it will change the way we live, just like the iPhone did. We watch this space with interest.
Following years of speculation, the tech giant publicly acknowledges it has plans to develop "autonomous systems". In a letter to the US National Highway Traffic Safety Administration (NHTSA), Apple said it was "excited about the potential of automated systems in many areas, including transportation". Apple director of product integrity, Steve Kenner, said the firm wanted to "help define the best practices for the industry"..... ....Apple has an electric car project, codenamed Titan, which has been in the works for two years. In September, the New York Times reported Apple had narrowed its ambitions and sacked dozens of employees as part of the project's "reboot". It said those working on Titan would concentrate on developing underlying technologies for autonomous vehicles, rather than designing and producing a complete self-driving car.